Referral Program & Virality Engine

Overview

The Referral Subsystem (/members/referrals) drives organic community growth by empowering members to invite peers through personal referral links and rewarded viral loops.

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Key Capabilities

1. Personalized Referral Links

• Every member receives a unique referral code and short tracking URL upon account creation.
• Deep-linking support to specific events, courses, or sub-communities.

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2. Multi-Stage Attribution & Tracking

Track every stage of the referral funnel in real-time:

• Link Clicks: Volume of traffic driven by the referrer.
• Account Signups: New users who registered using the link.
• Activation / Verification: Referrals who completed their profile and email verification.
• Tier Conversions: Referred members who upgraded to a paid membership tier.

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3. Inviter-Invitee Relationship Trees

Visual hierarchy mapping the complete lineage of invitations:

• View multi-tier referral networks (Direct Referrals vs Secondary Downline Referrals).
• Trace virality coefficients and identify top platform evangelists.

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4. Automated Referral Rewards

Configure automatic triggers when a referred member completes key milestones:

• On Signup: Award 50 Points to both inviter and invitee.
• On First Event Attendance: Grant a "Community Ambassador" badge.
• On Paid Tier Upgrade: Credit a percentage of first-month subscription fees in currency coins.

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Referral Leaderboard & Insights

• Top Referrers Table: Real-time rankings of members by total confirmed conversions.
• Campaign Filtering: Segment referrals by seasonal marketing pushes or custom UTM tags.
• Fraud Prevention: Detection of self-referrals, disposable emails, and abnormal registration velocity from identical IP subnets.